An individual event
A promotion plan for one concert, campaign setup, ongoing optimisation and a final report.
AUDIENCES THAT SHOW UP
Advertising built around your ticket sales.
From one concert to a tour across markets. We plan campaigns around your dates, audience and sales pace, then use the results to guide the next decisions.
Start a project
CONCERTS & TOURS
Calculate your management fee.
Choose your advertising channels, number of cities and management period.
Management days
Both dates are included. Management is charged once for the whole tour, regardless of city count.
The first city is included in setup. Each additional city is charged separately.
Advertising spend, creative production, translations and complex integrations are separate. We confirm the final scope and fee after your brief.
Estimated agency fee
—
Choose dates, channels and city counts to calculate your fee.
1Cities—days1channels
A format for your event calendar.
A tour or series of events
One shared strategy, campaigns for individual events, performance reviews by city and coordinated allocation of the agreed advertising budget.
What we can take on
- 01Review of the programme, audience, markets and current ticket sales
- 02A campaign plan for the on-sale launch, main campaign and final sales period
- 03Meta and/or Google Ads in your accounts; TikTok scoped separately
- 04Ad copy, campaign setup and audience and ad testing
- 05Retargeting when suitable data is available
- 06Review of existing purchase tracking and ticketing-provider requirements
- 07Spend and delivery checks on working days, with optimisation based on results
- 08Weekly summaries and a final report with findings for future events
AGENCY FEES
A clear basis for your fee.
Calculate the base setup and management fee above. We confirm the final scope and any additional work for your markets, languages and tracking before starting.
- Event setup includes the first city. Each additional city is charged separately, according to the selected channels.
- Tour management is charged once for the agreed tour-management period, without multiplying the daily fee by the number of cities.
- Payment: 100% in advance, or 50% of the total agreed service fee before work begins and 50% after all advertising campaigns have been set up.
Reporting around ticket sales.
Weekly summaries and a final report show progress, the work completed and the next decisions. We distinguish advertising-platform results from actual ticket sales.
- Platform-reported purchases and cost per purchase; ROAS where reliable revenue data is available.
- Tickets sold, sales pace and venue occupancy where ticketing data or current organiser reports are available.
- Findings by channel and event, with recommendations for future campaigns.
One purchase can include several tickets. Platform attribution may overlap, so the sum of platform-reported purchases is not treated as a deduplicated sales total.
Additional work, agreed in advance.
Creative production and adaptations, video editing, translation, website work, complex tracking setup and ticketing-platform integrations are quoted separately. We agree the number of materials and revision rounds before starting.
Advertising platforms charge your payment accounts directly. We invoice only for agency services and prepare the advertising-budget plan as a separate document.
MAXET / CASE STUDIES
Relevant projects.Work and results.
Explore the challenges, work and results of projects relevant to yours.
Concerts01
Concert Media
807tickets sold · sold out
Basel, Switzerland
Concert · 5 April 2026
For the Die Moldau concert, we set up analytics, launched advertising and tested channel performance. The result: a sold-out venue and data to inform the next event.
View case studyTours02
Druga Rika
20,840ticket-link clicks · $0.23 per click
11 cities in Ukraine
Spring tour · 2026
Advertising for the Druga Rika 30th-anniversary tour across 11 cities. Campaigns featuring media partner Silpo generated 20,840 ticket-link clicks at an average cost of $0.23.
View case studyA clear path from brief to learning.
01
Understand
We clarify your audience, offer, timeline and the result that matters.
02
Plan
We agree on the scope, channels, budget and how success will be measured.
03
Launch
We prepare the creative, check tracking and launch the agreed work.
04
Learn
We review the evidence, explain what changed and plan the next step.
LET’S MAKE IT MATTER
What are youworking towards?
Tell us a little about your project. We will use your brief to shape the right next conversation.
Start a project