Tours / Druga Rika
One tour.Eleven cities.
Advertising for the Druga Rika 30th-anniversary tour across 11 cities. Campaigns featuring media partner Silpo generated 20,840 ticket-link clicks at an average cost of $0.23.
ticket-link clicks · $0.23 per click
Spring tour · 2026- Tour cities
- 11
- Ad impressions
- 5.4m
- Average cost per click
- $0.23
- Cost per 1,000 impressions
- $0.88
Concerts from 28 March to 30 April 2026
Combined impressions across tour campaigns
A click on a ticket-sales link
Overall tour CPM
The challenge
Support ticket sales for an anniversary tour across 11 cities with different concert dates. Each event needed advertising for its local audience, retargeting to bring interested people back to ticket links, and media partner Silpo’s presence in the campaign materials.
From the experience of Maxet’s founder
The work
Structured advertising around cities and dates
Set up separate campaigns for each city and concert. This structure made it possible to assess individual events within the overall tour.
Combined audience acquisition and retargeting
Used concert promotion and retargeting campaigns to introduce the events to audiences and bring interested users back to ticket-sales links.
Integrated the media partner into the creative
Combined messaging for Druga Rika’s 30th-anniversary tour with Silpo’s presence in ad creatives. The partner appeared in the materials used to promote the concerts.
Consolidated results across the tour
Brought together campaign data from two ad accounts. Calculated total impressions, ticket-link clicks and average costs to assess advertising across the entire tour.
The result
Concerts were successfully held in all 11 cities on the tour. Campaigns generated 20,840 ticket-link clicks at an average cost of $0.23 and more than 5.4 million impressions at a CPM of $0.88. Concert promotion and media-partner visibility were combined within the tour’s advertising programme.
| Metric | Combined across 11 cities |
|---|---|
| Ticket-link clicks | 20,840 |
| Average cost per link click | $0.23 |
| Ad impressions | 5,407,096 |
| Cost per 1,000 impressions · CPM | $0.88 |
| Tour cities | 11 |
Currency: USD. Link clicks measure advertising traffic, not tickets sold.
A reference for the next tour
The organiser received consolidated advertising results and measured costs for traffic and impressions. These provide a reference for planning future concerts, while the media-partner integration shows how event promotion can incorporate partner messaging.
Tour cities
- Khmelnytskyi
- Chernivtsi
- Ivano-Frankivsk
- Uzhhorod
- Lviv
- Truskavets
- Vinnytsia
- Kremenchuk
- Kropyvnytskyi
- Kryvyi Rih
- Mykolaiv