E-commerce / Limonad
451 purchasesfor a beauty supplies store.
Limonad is an online store for cosmetics and salon supplies. We combined analytics, a product catalogue and purchase-focused advertising. Over 22 days, three sales campaigns recorded 451 Meta-attributed purchases at an average cost of $1.63.
Meta-attributed purchases · $1.63 on average
25 June–16 July 2024- Attributed purchases
- 451
- Average cost per purchase
- $1.63
- Results period
- 22 days
- Sales campaign formats
- 3
Meta attribution · three sales campaigns
Combined CPA for these three campaigns
25 June–16 July 2024
Purchase campaign, catalogue and remarketing
The challenge
Build advertising for an online store selling professional cosmetics, beauty supplies and salon equipment, with measurable purchases and clear acquisition costs. The project required purchase tracking, product catalogue advertising and a way to bring interested visitors back to the store.
From the experience of Maxet’s founder
The work
Prepared purchase measurement
Completed the technical setup for Pixel and CAPI. Configured product-view, add-to-cart and purchase events to measure the customer journey and advertising results.
Connected the product catalogue
Prepared the catalogue and launched product advertising. This brought the store’s range into sales campaigns and made it possible to show products again to interested audiences.
Set up audiences and remarketing
Segmented visitors, cart audiences and buyers, and used CRM and lookalike audiences. A dedicated remarketing campaign supported repeat contact with the brand and its products.
Selected formats using test results
Reviewed earlier campaigns and relaunched three formats for website sales: a purchase campaign, catalogue advertising and catalogue remarketing. Assessed their performance through purchases and acquisition costs.
The result
From 25 June to 16 July 2024, the three sales campaigns recorded a combined 451 Meta-attributed purchases at an average cost of $1.63. The store gained measurable results and an advertising structure combining product promotion with repeat contact for interested audiences.
| Metric | Combined sales campaigns |
|---|---|
| Meta-attributed purchases | 451 |
| Average cost per purchase · CPA | $1.63 |
| Campaigns included | 3 |
| Results period | 25 June–16 July 2024 |
| Duration | 22 days |
Currency: USD. The figures combine three sales campaigns over the same period, using Meta ad-account figures from the project report.
A foundation for future sales
The project also left the store with configured analytics, a product catalogue and segmented audiences. These provide a basis for testing new offers, bringing visitors back to products and comparing acquisition costs across future campaigns.