Market entry / M-TAC
Polish market entry.7,098 purchases for M-TAC.
For the tactical clothing and equipment brand, we launched advertising and analytics in Poland and organised work with retail and wholesale audiences. The project portfolio reports 7,098 purchases.
purchases · reported in the project portfolio
Market launch project- Purchases
- 7,098
- Retail customers
- B2C
- Wholesale partners
- B2B
- Advertising channels
- Meta + Google
Project result reported in the portfolio
Online store, product catalogue and remarketing
Advertising, communication and presentations
Meta Ads, Search, YouTube and Display
The challenge
Prepare M-TAC to enter the Polish market: launch online sales, attract retail customers and organise communication with wholesale partners. Alongside the launch, build a marketing team and processes connecting strategy, creative production, advertising and performance analysis.
From the experience of Maxet’s founder
The work
Developed the market-entry strategy
Prepared a digital strategy for Poland and a workflow covering marketing planning, design, campaign launches, analytics and optimisation.
Set up analytics and launched advertising
Configured Google Analytics, Facebook Pixel and the product catalogue. Launched Meta Ads and Google Search, YouTube and Display campaigns, with audience segments and remarketing.
Prepared retail and wholesale workstreams
For retail audiences, worked on online-store advertising and repeat engagement. For wholesale, prepared dedicated communication, advertising and presentations for prospective partners.
Organised the marketing department
Built the team structure and working processes. Connected creative preparation, campaign launches, data analysis and optimisation in a repeatable workflow.
The result
The project portfolio records 7,098 purchases. We launched advertising for Poland with configured analytics and a product catalogue, and organised work with retail and wholesale audiences. The brand gained a marketing department with a defined structure and processes covering campaign preparation, analysis and optimisation.
A foundation for growth in a new market
Strategy, advertising channels, analytics and the team operate within a shared process. This gives the business a basis for regular campaign launches, offer testing and relationships with retail customers and wholesale partners.