Nonprofits / Ukrainian American House
Support for Ukraine.19,258 new followers.
Communication strategy, Meta Ads and remarketing for a US nonprofit. We helped communicate humanitarian initiatives and ways to get involved. The 2022 report records 19,258 new followers and 126,100 interactions.
new followers · in the 2022 report
Comparative report · 2021–2022- New followers
- 19,258
- Reach
- 400,100
- Interactions
- 126,100
- Shares
- 3,239
Audience growth recorded in the 2022 report
Overall communication reach in the report
Engagement with the organisation’s content
People passed information on to others
The challenge
Help Ukrainian American House attract donors, volunteers and supporters of Ukrainian initiatives in the United States. The task was to communicate the organisation’s mission, explain practical ways to help and maintain contact with people who had already shown interest.
From the experience of Maxet’s founder
The work
Built communication around the mission
Developed an online-presence strategy around the organisation’s mission, values, and humanitarian and cultural initiatives. Connected the story of Ukrainian American House’s work with information about how people could get involved.
Launched Facebook and Instagram advertising
Used Meta Ads to introduce the organisation and its initiatives, engage supporters and reach prospective donors. Advertising supported the organisation’s social media presence.
Maintained contact with interested audiences
Used remarketing to reconnect with interested people through information about initiatives and ways to help. This supported communication beyond their first encounter with the organisation.
Supported fundraising and aid campaigns
Worked on communication for fundraising through Facebook Fundraisers and donation platforms. Promoted opportunities to provide financial and volunteer support for Ukraine.
The result
The 2022 report records 19,258 new followers and 126,100 interactions. Reported reach rose from 59,200 in the 2021 figures to 400,100 in the 2022 figures. Content was shared 3,239 times, extending the circulation of information about the initiatives through the audience itself.
| Metric | 2021 | 2022 |
|---|---|---|
| Reach | 59,200 | 400,100 |
| New followers | 146 | 19,258 |
| Interactions | 8,200 | 126,100 |
| Comments | 220 | 4,149 |
| Shares | 402 | 3,239 |
| Reactions | 3,056 | 61,445 |
Reported overall communication metrics. Paid advertising’s contribution is not isolated; followers and interactions are not donation counts.
An audience for future initiatives
A larger community gives the organisation an opportunity to share new projects, explain needs and invite participation regularly. Strategy, advertising and repeat communication help maintain that connection between individual aid campaigns.