Scope and pricing
Monthly advertising management for one business and up to ten agreed product categories, services or offers. We agree the countries around your goals. The final fee reflects the number of markets, languages and the agreed workload.
SERVICE PACKAGE
Large
Advertising across your target markets
For businesses with a broader range of offers or several target markets. We agree the geography, languages and workload around your goals.
Your package at a glance
- Meta + Google Ads
- Countries scoped to your project
- 1 business, up to 10 offers
- Strategy for 3–6 months
- Up to 12 static creatives + 4 video edits
- Tracking for up to 5 conversion types
- Weekly reporting and coordination
WHAT YOU GET
Deliverables and scope
Channels and strategy
Meta (Facebook and Instagram) and Google Ads in your own ad accounts. We choose Google formats to suit the objectives, available materials and product-feed readiness. We prepare a three- to six-month strategy and review priorities monthly. The planning horizon does not set a minimum contract term.
Creative, video and revisions
Up to twelve new static creatives per month, advertising copy and format adaptations, plus up to four simple video edits of up to 30 seconds using client-supplied material. One agreed language and one revision round per batch are included. Size adaptations do not count as new creatives.
Monitoring and testing
We check spend and campaign delivery on working days, test offers, audiences and creative, and record conclusions. We coordinate changes across markets and channels within the agreed advertising budget.
Analytics and business results
Standard setup or review of up to five key conversion types using GA4/GTM and Meta Pixel through the website’s existing integration options. We compare performance by channel, country and business direction, and review actual sales and lead quality when client data is available. We account for attribution overlap and calculate ROAS only with reliable revenue data.
Reports and meetings
Weekly summaries, a monthly report and up to four meetings per month of up to 30 minutes each. Together we review priorities, test results and the next decisions.
Work scoped separately
Advertising spend is paid separately, directly to the platforms. TikTok and other additional platforms, work beyond the agreed geography or language scope, filming, complex video production, website development, CRM/CAPI and custom integrations are quoted separately. Concert tours are scoped separately by event.
AGREED BEFORE WE BEGIN
Working together and payment
100%
Each month is paid in advance before that service period begins.
Advertising platforms charge your own payment accounts directly. We invoice only for agency services. The service quote and advertising-budget plan are separate documents.
- An agreed scope and a prepared start
- We confirm the scope, fee and start date. The agreed advance payment, account access, materials and a completed brief are needed before work begins. Monthly service periods run from the agreed start date.
- Your advertising budget stays in your control
- We work in your ad accounts and agree budgets and spending limits before launch. You pay the platforms directly; the agency does not invoice you for ad spend.
- Materials approved before launch
- You approve the creatives, copy, geography and spending limits before launch. We then optimise campaigns within the agreed plan.
- Additional work agreed in advance
- New channels, languages, markets and work outside the agreed scope are quoted separately. We begin only after the fee and timeline are agreed.
- Monthly management without a long commitment
- The minimum monthly management period is one month. Either party gives at least 7 days’ notice before the next period to end the engagement. A 3–6 month plan does not require payment for the entire term upfront.
- Ending the engagement and settling fees
- Cancellation, payment for completed stages and settlement for unperformed work are agreed in the contract before work begins.
- Clear reporting and realistic goals
- We agree the deliverables, timelines and reporting scope. Sales, ROAS, leads and audience growth are targets rather than guaranteed results: the product, offer, website and market also influence performance.
Your individual proposal and contract set out the specific scope and commercial terms.
Need a different scope?
Compare the neighbouring packages by channels, creative and management.
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Let’s discuss Large.
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