SERVICE PACKAGE

Small Business

Monthly advertising for your business

For businesses that need regular advertising management and performance reviews in one channel — Meta or Google Search.

Your package at a glance

  • Meta or Google Search
  • 1 business, 1 market, up to 3 offers
  • Meta: up to 4 new creatives per month
  • Google: keywords and search ads
  • Campaign checks 2–3 times a week
  • Weekly updates + a monthly report

WHAT YOU GET

Deliverables and scope

Channels and scope

Monthly management of one channel: Meta (Facebook and Instagram) or Google Search, in your own ad account. One business, one agreed market or local area, and up to three product categories, services or offers. We review your current advertising, agree a goal and prepare a monthly plan.

Meta creative

For Meta: up to four new static creatives per month, advertising copy and feed/Stories adaptations. Size adaptations do not count as separate creatives.

Google Search delivery

For Google Search: keyword research, ad copy, search-term reviews and negative keywords. Shopping, Performance Max and product-feed work require a separately agreed scope.

Management and testing

We check campaigns two to three times a week and adjust them based on results. We test offers, ads and audiences within the agreed scope, and add retargeting when a suitable audience is available.

Analytics and reporting

We check existing conversion tracking and review results and cost per conversion. You receive a short weekly update, a monthly report and one monthly meeting of up to 30 minutes.

Setup and additional work

Standard preparation and launch are included in the first month. Website creation, filming, complex GA4/GTM/CAPI setup, account-access recovery, regular video production and additional languages are quoted separately.

AGREED BEFORE WE BEGIN

Working together and payment

100%

Each month is paid in advance before that service period begins.

Advertising platforms charge your own payment accounts directly. We invoice only for agency services. The service quote and advertising-budget plan are separate documents.

An agreed scope and a prepared start
We confirm the scope, fee and start date. The agreed advance payment, account access, materials and a completed brief are needed before work begins. Monthly service periods run from the agreed start date.
Your advertising budget stays in your control
We work in your ad accounts and agree budgets and spending limits before launch. You pay the platforms directly; the agency does not invoice you for ad spend.
Materials approved before launch
You approve the creatives, copy, geography and spending limits before launch. We then optimise campaigns within the agreed plan.
Additional work agreed in advance
New channels, languages, markets and work outside the agreed scope are quoted separately. We begin only after the fee and timeline are agreed.
Monthly management without a long commitment
The minimum monthly management period is one month. Either party gives at least 7 days’ notice before the next period to end the engagement. A 3–6 month plan does not require payment for the entire term upfront.
Ending the engagement and settling fees
Cancellation, payment for completed stages and settlement for unperformed work are agreed in the contract before work begins.
Clear reporting and realistic goals
We agree the deliverables, timelines and reporting scope. Sales, ROAS, leads and audience growth are targets rather than guaranteed results: the product, offer, website and market also influence performance.

Your individual proposal and contract set out the specific scope and commercial terms.

Need a different scope?

Compare the neighbouring packages by channels, creative and management.

All service packages

YOUR PROJECT

Let’s discuss Small Business.

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